Jan 19Member-only7 Ways To Be A Great Client To Your Agencies And PartnersBusiness partnerships — like all partnerships — are a two-way street. I have been working in PR for a long time. And one of the things I have witnessed is how often companies will hire agencies — PR, advertising, marketing, etc. — and then just sit back and take a…Clients6 min read
Published in Better Advice·Oct 27, 2021Member-onlyGet Out of the Comfort Zone: Three Ways to Push Yourself for Personal GrowthWe don’t grow by sitting at home by ourselves all day long. Like many others, I am just now starting to reacclimate to the real world. I have taken trips by myself. I have returned to in-person meetings. …Comfort Zone5 min read
Sep 30, 2021Member-onlyAn Insider’s Guide For Getting The Most Out Of Your PR AgencyI have been the founder and CEO of a PR agency for over 15 years. For what it’s worth, I came from the brand side — most recently as the CMO of Martha Stewart Living Omnimedia. And I’ve managed many PR agencies among other agency partners for years. Truthfully, I…Public Relations7 min read
Published in Better Advice·Sep 18, 2021Member-onlyThe Future Of Time Management: 3 New Rules To Live By In A Post-COVID, Remote-First WorldLife is short. Most people I know have completely changed the way they think about managing their time after living through COVID. For almost a year, we all were holed up in our homes, forced to put a pause on in-person interactions, and simultaneously challenged to reprioritize our entire lives…Time Management5 min read
Published in Curious·Sep 5, 2021Member-onlyOptimize Your Routine by Getting Out of It3 Ways to Break Things Down to Break Through — Routines are great. But you never really know how your routine is working for you until you change things up. Every week, I take a dance class (I’ve been doing this for years). And recently, my dance teacher went out of town. All of a sudden, an important — I…Routine5 min read
Aug 6, 2021Member-only9 Little Things To Be Grateful For In A Post-Pandemic WorldThere is a lot to be grateful for after having gone through a global pandemic. While we may still be navigating the situation (and who knows whether COVID variants will continue to pop up), the truth is, we have all changed as a result of the past year and a…Gratitude6 min read
Aug 6, 2021Member-only6 Reminders For Any Burned-Out Entrepreneur Who Needs A Pep TalkEvery entrepreneur faces the same types of challenges. Trying to hire great people Unfortunately having to fire people Maintaining positive, healthy relationships with clients Managing workloads Juggling business development with the work of the business Managing cash flow And on and on. As an entrepreneur and business owner for more…Startup4 min read
Aug 6, 2021Member-only“Time Off” As An Entrepreneur: 3 Ways To Achieve Work-Life BalanceAs an entrepreneur, you don’t really get time off. You have to make time, sometimes against all odds. Most people I know who are entrepreneurs and business owners work 365 days per year in some way, shape, or form. When they take a weeklong vacation, they’re still checking emails and…Entrepreneurship4 min read
Jun 24, 2021Member-onlyHow To Get Ahead In Today’s Rapidly Changing Business WorldIn a changing world, what does it mean to stay relevant…or competitive…or better yet, to get ahead. One benefit of COVID has been reinvention. For example, we are all now questioning whether we need to work in physical offices, or if remote can be just as effective (or effective in…Competition4 min read
Jun 24, 2021Member-onlyThe Lost Art of Brand Building: 5 Questions Every Founder Should Be Living To Build An Iconic BrandI recently gave a presentation for the Consumer Health Summit (CHS) about the fundamentals of building a long-term, sustainable brand. …Branding6 min read
