Life is short.

Most people I know have completely changed the way they think about managing their time after living through COVID. For almost a year, we all were holed up in our homes, forced to put a pause on in-person interactions, and simultaneously challenged to reprioritize our entire lives. And as someone who has spent the past however-many years crazily attending events, dinners, conferences, and “industry opportunities,” COVID was the first time I stopped to ask the question, “How important is this, really?”

In a post-COVID world, no longer is just about cramming as many To Dos into your…

3 Ways to Break Things Down to Break Through

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Routines are great.

But you never really know how your routine is working for you until you change things up.

Every week, I take a dance class (I’ve been doing this for years). And recently, my dance teacher went out of town. All of a sudden, an important — I would even say critical — part of my weekly routine changed. My dance classes give me structure. They give me something to look forward to. They give me an outlet, a way to separate myself from work, and a chance to reconnect with myself. …

There is a lot to be grateful for after having gone through a global pandemic.

While we may still be navigating the situation (and who knows whether COVID variants will continue to pop up), the truth is, we have all changed as a result of the past year and a half. Work has changed. Travel has changed. Even the ways we relate to each other have changed. …

Every entrepreneur faces the same types of challenges.

  • Trying to hire great people
  • Unfortunately having to fire people
  • Maintaining positive, healthy relationships with clients
  • Managing workloads
  • Juggling business development with the work of the business
  • Managing cash flow

And on and on.

As an entrepreneur and business owner for more than 15 years, I have learned how important it is to surround yourself with other entrepreneurs. Building a business isn’t easy, and sometimes what you need more than anything is to be surrounded by people who understand the things you’re going through. …

As an entrepreneur, you don’t really get time off.

You have to make time, sometimes against all odds.

Most people I know who are entrepreneurs and business owners work 365 days per year in some way, shape, or form. When they take a weeklong vacation, they’re still checking emails and responding to urgent messages. It’s one of the things that’s a bit of a misnomer when it comes to “entrepreneurship.” Most people think becoming an entrepreneur is what will give them freedom, when in reality, running a business may give you more choice, but less freedom in the traditional sense.

In a changing world, what does it mean to stay relevant…or competitive…or better yet, to get ahead.

One benefit of COVID has been reinvention. For example, we are all now questioning whether we need to work in physical offices, or if remote can be just as effective (or effective in different ways). We’re questioning what it means to have work-life balance in a world that is constantly connected. …

I recently gave a presentation for the Consumer Health Summit (CHS) about the fundamentals of building a long-term, sustainable brand. When I was thinking about what might be helpful to a room full of founders, this was the topic that came to mind because it’s arguably the most valuable asset when building a consumer-facing company, yet it’s often the piece that gets the least attention and the smallest investment.

I’ve seen it time and time again… founders building companies with great product concepts, stories and purpose with no investment in the brand itself. …

There is an art to quitting your job.

When you are a business owner, you know that some employees will stay with you for thirty years, and others will leave after three months. And when you are a driven achiever in your career, you may find one company you can work your way up for decades, or you may leapfrog from opportunity to opportunity, year after year.

Coming and going is part of working in the busy world of business.

However, what is far more important than deciding whether or not to stay in one role or move on to…

You never master the art of leadership.

This is something that seems to be missing from the public conversation around how to be an effective leader — in the workplace, in the world at large, and even at home with family and friends. Leadership isn’t a destination, it is a process: a never-ending practice that takes years to develop, and at any moment can feel like a massive fail.

We all, at some point or another, forget how to be great leaders.

If there’s one thing I’ve learned about leadership over the course of my career, it’s that the soft…

Every business owner knows a great client when we find one.

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Every business owner knows a great client when we find one.

Great clients stand out from the crowd. They respect the work we do. They pay on time. They show up for planned calls and meetings. They know what they do know and what they don’t know — and understand they’re hiring you for your input and direction. They are all about managing expectations or having their own expectations managed. And most of all, they’re polite, personable, and a joy to work with.

If we are in the services industry, we’ve undoubtedly worked with clients that are the opposite of…

Amy K Stanton

Founder & CEO, Stanton & Company. Co-author of The Feminine Revolution.

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