7 Ways To Be A Great Client To Your Agencies And Partners
6 min readJan 19, 2022
Business partnerships — like all partnerships — are a two-way street.
I have been working in PR for a long time. And one of the things I have witnessed is how often companies will hire agencies — PR, advertising, marketing, etc. — and then just sit back and take a passive role. They expect things to happen on their own. They believe, since they hired the firm, that…