7 Ways To Be A Great Client To Your Agencies And Partners

Business partnerships — like all partnerships — are a two-way street.

I have been working in PR for a long time. And one of the things I have witnessed is how often companies will hire agencies — PR, advertising, marketing, etc. — and then just sit back and take a passive role. They expect things to happen on their own. They believe, since they hired the firm, that…

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